Charlotte, NC 28209

(218) 404 -5626

kallieaolson@gmail.com

kallieolsonportfolio.com

MARKETING EXPERIENCE

Mind the Gap (nonprofit), Marketing Intern

Charlotte, NC | Feb 2026 – May 2026

  • Created and scheduled social media content focused on youth and teens mental health and community engagement 

  • Supported recurring campaigns including “Feel Good Friday”, which generated 2,000+ views between 4 posts across Facebook and Instagram

  • Developed the “It’s Okay To…” campaign, which generated 1,300+ views between 3 posts across Facebook and Instagram

  • Supported copywriting, email marketing, campaign planning, and audience-focused storytelling

  • Captured content at community engagement events and assisted with campaign tracking using Meta Business Suite

Changing Hearts (nonprofit), Volunteer Marketing Support

Shelby, NC | Sept 2022 – June 2023

  • Designed and scheduled 5-7 weekly social media graphics and promotional content for Facebook and Instagram using Canva

  • Developed audience-focused paid and organic social content to support outreach, animal support awareness, and community engagement initiatives. 

  • Recommended expansion opportunities with mockups for TikTok and Pinterest

  • Monitored engagement insights and researched platform trends using Meta Business Suite

Doc’s Gym, Marketing Assistant

Superior, WI | Sept 2021 – Dec 2021

  • Scheduled, shot, and edited photo content for Facebook and Instagram using Adobe Creative Suite and Canva

  • Analyzed engagement trends through Meta Business Suite and researched competitor marketing strategies to highlight unique gym services

University of Wisconsin–Superior Athletics, Content & Media Support

Superior, WI | Sept 2021 – May 2022

  • Wrote real-time copy and game updates for university athletics platforms  

  • Supported live audience engagement as event DJ for university athletic events

  • Collaborated with athletics staff on promotional and communication efforts

EDUCATION

University of Wisconsin–Superior
Bachelor of Science, Business & Economics, Marketing Concentration

CORE SKILLS

Content Creation • Copywriting • Social Media Strategy • Email Marketing (Mailchimp) • Campaign Coordination • Community Engagement • Meta Business Suite • Canva • Content Scheduling • Engagement Analysis • Digital Storytelling • Brand Voice Development • Basic Paid Social Support • Marketing Analytics Support

CERTIFICATIONS/TOOLS

Mailchimp • Meta Business Suite • Canva • Microsoft Excel • CapCut • Instagram • Facebook • LinkedIn