Charlotte, NC 28209
(218) 404 -5626
kallieaolson@gmail.com
kallieolsonportfolio.com
MARKETING EXPERIENCE
Mind the Gap (nonprofit), Marketing Intern
Charlotte, NC | Feb 2026 – May 2026
Created and scheduled social media content focused on youth and teens mental health and community engagement
Supported recurring campaigns including “Feel Good Friday”, which generated 2,000+ views between 4 posts across Facebook and Instagram
Developed the “It’s Okay To…” campaign, which generated 1,300+ views between 3 posts across Facebook and Instagram
Supported copywriting, email marketing, campaign planning, and audience-focused storytelling
Captured content at community engagement events and assisted with campaign tracking using Meta Business Suite
Changing Hearts (nonprofit), Volunteer Marketing Support
Shelby, NC | Sept 2022 – June 2023
Designed and scheduled 5-7 weekly social media graphics and promotional content for Facebook and Instagram using Canva
Developed audience-focused paid and organic social content to support outreach, animal support awareness, and community engagement initiatives.
Recommended expansion opportunities with mockups for TikTok and Pinterest
Monitored engagement insights and researched platform trends using Meta Business Suite
Doc’s Gym, Marketing Assistant
Superior, WI | Sept 2021 – Dec 2021
Scheduled, shot, and edited photo content for Facebook and Instagram using Adobe Creative Suite and Canva
Analyzed engagement trends through Meta Business Suite and researched competitor marketing strategies to highlight unique gym services
University of Wisconsin–Superior Athletics, Content & Media Support
Superior, WI | Sept 2021 – May 2022
Wrote real-time copy and game updates for university athletics platforms
Supported live audience engagement as event DJ for university athletic events
Collaborated with athletics staff on promotional and communication efforts
EDUCATION
University of Wisconsin–Superior
Bachelor of Science, Business & Economics, Marketing Concentration
CORE SKILLS
Content Creation • Copywriting • Social Media Strategy • Email Marketing (Mailchimp) • Campaign Coordination • Community Engagement • Meta Business Suite • Canva • Content Scheduling • Engagement Analysis • Digital Storytelling • Brand Voice Development • Basic Paid Social Support • Marketing Analytics Support
CERTIFICATIONS/TOOLS
Mailchimp • Meta Business Suite • Canva • Microsoft Excel • CapCut • Instagram • Facebook • LinkedIn