A recurring educational campaign designed to make animal advocacy feel approachable, engaging, and community-centered.

Fun Fact Friday combined playful storytelling, thoughtful visuals, and educational content to share interesting facts about farm animals and animal welfare in a way that felt lighthearted and easy to connect with. Rather than presenting information in a heavily instructional format, the campaign focused on creating small moments of curiosity and connection that encouraged audiences to engage more thoughtfully with animals and sanctuary life online.

My Role

  • Created weekly branded social media graphics and educational content

  • Wrote engaging, audience-focused caption copy

  • Researched animal-related topics and educational content ideas

  • Designed visuals using Canva

  • Supported recurring content scheduling and campaign consistency

  • Tracked audience engagement and content performance through Meta Business Suite

Results & Insights

  • Educational and visually simple posts generated strong audience interaction

  • Recurring weekly content helped build consistency and audience familiarity

  • Audiences responded positively to approachable, story-driven educational content

  • Strengthened understanding of how recurring campaigns support long-term engagement and brand recognition

Skills Developed through this campaign

  • Caption Writing

  • Campaign Coordination

  • Content Creation

  • Educational copywriting

  • Audience Engagement

  • Visual Storytelling

  • Community-Focused Marketing

  • Canva Design

  • Meta Business Suite

  • Social Media Strategy