i Developed a recurring social media campaign centered on sharing plant-based recipes and encouraging more thoughtful conversations around nutrition, wellness, and compassionate living.

The campaign aimed to present vegan meals in a way that felt approachable, nourishing, and accessible while helping audiences explore how a plant-based lifestyle can support both personal well-being and animal advocacy.

My Role

  • Created branded social media graphics and recipe-focused content

  • Wrote educational, community-centered captions aligned with campaign messaging

  • Designed visually engaging posts using Canva

  • Supported recurring content planning and scheduling

  • Monitored audience engagement and content performance through Meta Business Suite

Results & Insights

  • Lifestyle-focused and visually approachable content generated strong audience engagement

  • Educational content paired with thoughtful caption writing encouraged greater interaction and accessibility

  • Strengthened understanding of how wellness and values-based storytelling can support community engagement online

Skills Developed From This Campaign

  • Lifestyle Marketing

  • Caption copywriting

  • Community Engagement

  • Audience Communication

  • Campaign Coordination

  • Content Creation

  • Canva Design

  • Visual Storytelling

  • Social Media Strategy

  • Meta Business Suite