Carolina Ascent Soccer, Nonprofit Night reel
This project focused on capturing and editing a short-form social media reel during a Carolina Ascent soccer nonprofit night event. The goal was to showcase the energy of the game while highlighting both the athletes and the community experience surrounding the event.
Content was captured in real time, including player footage, concessions, halftime activities, and fan engagement moments, then edited into a cohesive storytelling reel for social media.
Event-based short-form video content showcasing community engagement, women’s soccer, and nonprofit partnership storytelling.
My Role
Captured photo and video content during live event coverage
Filmed athletes, fans, concessions, and halftime activations
Selected and organized footage for storytelling flow
Edited final reel using CapCut
Wrote caption copy aligned with event tone and audience engagement
Structured video pacing to reflect energy and emotional highlights of the event
Key Learnings
Real-time event content creates stronger audience authenticity and engagement
Multi-perspective storytelling (players, fans, environment) improves narrative depth
Short-form video pacing significantly impacts viewer retention
Community-centered sports events are highly effective for engagement-driven storytelling
Capturing behind-the-scenes moments enhances emotional connection to the event
Skills Developed through this project
Short-Form Video Production
Mobile Videography
Social Media Storytelling
CapCut Editing
Visual Narrative Development
Real-time Content Capture
Event content Creation
Community Marketing
Copywriting
Audience engagement Strategy
Reflection
This project strengthened my understanding of how real-time storytelling can be used to capture authentic community engagement. It also reinforced how short-form video can transform live events into compelling digital narratives that extend audience reach beyond the physical space.