Marketing that feels human.
I help brands connect with their audiences through thoughtful marketing, engaging content, and data-informed campaigns across digital channels.
Mind The Gap x “Feel Good Friday” campaign
A recurring social media campaign designed to deliver uplifting mental health messaging and encourage sustained audience engagement through consistent, accessible content and storytelling.
My Role
Developed and scheduled campaign content across social platforms to maintain consistency and audience engagement
Wrote and refined copy to support clear, relatable, and audience-focused messaging
Supported campaign coordination, ensuring alignment between visuals, messaging, and posting schedule
Analyzed engagement trends to evaluate content performance and audience response over time
Results:
2,000+ views across 4 posts
Consistent audience engagement
Increased content familiarity through recurring posting
“From supporting social media content and campaign development to newsletters, marketing communications, and community engagement, she brought thoughtfulness, creativity, compassion, and intentionality into every space she entered. More importantly, she understood something we deeply believe at Mind the Gap: communication is not just about content, it’s about care, connection, and helping people feel seen and supported.”
Testimonial
My experience spans nonprofit, wellness, and community-focused organizations where I’ve supported digital marketing initiatives through campaign coordination, content creation, email marketing, social media execution, and audience engagement analysis.
I’m especially interested in projects that combines clear communication, audience insight, and performance-driven strategy to create campaigns that are both relatable and measurable.
Outside of marketing, you’ll usually find me at a yoga class, on a tennis court, exploring Charlotte, or spending time with my cat, Cheeto.
Biography
Skills
Campaign & Performance Marketing
Campaign Coordination • Audience Communication • Analytics & Engagement • Campaign Insights • Engagement Tracking • Meta Business Suite
Tools & Platforms
Meta Business Suite • MailChimp • Canva • CapCut
Campaign & Performance Marketing
Campaign Coordination • Audience Communication • Analytics & Engagement • Campaign Insights • Engagement Tracking • Meta Business Suite
Digital Marketing & Email Execution
Email Marketing (MailChimp) • Email Design • Campaign Development • Audience Targeting Support
Certifications
HRCI Associate Professional in Human Resources-International Certification
Google Data Analytics
Google Foundations of Digital Marketing & E-commerce Certificate
Let’s
I’m currently seeking opportunities in digital marketing and campaign coordination.
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