Hi! I’m Kallie, a digital marketer with a passion for content creation, social media growth, and brand strategy. Alongside my full-time role at Fifth Third Bank, I took the initiative to start a marketing internship for a non-profit organization called Mind The Gap. My capstone presentation will include the data & analytics for two social media campaigns: one researching mental health trending topics and creating visual graphics with copywriting captions, the second shooting content around the Charlotte area with copywriting captions. I will also present two mini projects focusing on community engagement and the effectiveness. I also am serving part-time at the Mico Restaurant in the Grand Bohemian Hotel. This allows me to have a fun communication outlet, since I love to chat and meet new people, but also listen and give the best service and recommendations. Outside of work, you'll usually find me in a yoga class, on a tennis court, reading the latest non-fiction romance, or giving my cat, Cheeto, one too many treats (he's just too cute not to). 

I graduated from the University of Wisconsin-Superior with a degree in Business and Economics, with a marketing concentration. I've always been a creative, eager to find new opportunities to strengthen my skills. During college, I played on the women's tennis team and was an assistant manager at a family-owned gym, which was an experience that solidified my decision to pursue a career in marketing. I assisted the owner in content creation mostly, analyzing data via Meta and running campaigns to drive traffic and growth to the location, website and social media pages. I also created a survey for the customers so we could pinpoint what needed improvement and what our strong suits were to set us apart in the gym market in the Superior/Duluth area. 

I am always looking to build my skills and apply them to real-world settings, with an eagerness to learn and grow as a professional in my career.