Birdies for better, an email newsletter

Event-based email marketing campaign supporting Mind the Gap Connects during the Truist Championship nonprofit activation.

Designed event-based email newsletters in Mailchimp to support Mind the Gap during the Truist Championship in Charlotte. The campaign focused on creating visually engaging, easy-to-follow communication that increased awareness of the organization’s involvement and community outreach efforts.

My Role

  • Designed newsletter layouts in Mailchimp

  • Wrote and organized email copy

  • Created visual hierarchy for readability and engagement

  • Supported cross-channel consistency with related social campaigns

  • Helped communicate nonprofit event participation clearly and professionally

Results & Insights

  • Supported nonprofit visibility during a major regional event

  • Strengthened consistency between email and social campaigns

  • Learned how visual hierarchy and layout impact audience readability and engagement

Skills Developed through this project

  • Email Marketing

  • Visual Layout Design

  • Event Marketing

  • MailChimp

  • Brand Consistency

  • Campaign Coordination

  • Copywriting

  • Audience Communication