Hey, I’m Kallie.
A digital marketer who is passionate and equally obsessed with analytics and perfecting the art of the relatable meme. Let's make your brand go viral (responsibly, of course).
Education
I graduated from the University of Wisconsin-Superior with a B.S. in Business Administration, concentrating in Marketing and Art. Creative arts and Marketing has always been my way of leaving a mark on the world, one bold idea at a time. I’m here for the kind of work that doesn’t just sell, but inspires.
Personality
I’m the type of person who loves turning ideas upside down just to see what falls out, and never settles for “just good enough”. Being born and raised in a sports-fanatic family in northern Minnesota, I always keep a competitive and sportsmanship attitude on the table who can differentiate what is working and what can be worked on.
Changing Hearts
Managed social media content and email marketing, created campaigns, and interacted with customers on platforms like Facebook and Instagram
Projects
Creative Projects
Avid painter who loves expressing creativity through different mediums (acrylic, digital, sketching)
Doc’s Gym
Analyzed data to measure campaign performance, identify trends, and optimize strategies for better results while creating engaging content like social media posts to attract and retain audiences
University of Wisconsin-Superior
Created engaging stories of players and teams in real-time during live athletic events while selecting GIFs and photographs of University’s athletes
Changing Hearts
I specialize in creating engaging and high-quality content for social media platforms, Instagram and Facebook, tailored to resonate with diverse audiences. From conceptualizing fresh ideas to producing visually appealing posts, I ensure each piece aligns with brand identity and goals. In addition to content creation, I also manage and execute targeted social media campaigns, leveraging data-driven strategies to maximize reach and engagement. My approach combines creativity with analytics, ensuring every campaign not only captures attention but drives meaningful results.
Doc’s Gym
As a full-time university student and active member of the tennis team, I managed a dynamic social media presence that combines content creation, strategy, and hands-on execution. I conceptualize and shoot original content, ensuring it aligns with brand messaging while maintaining a high level of creativity. I also handled the logistics of ordering merchandise and planning content calendars, balancing my academic and athletic commitments with the demands of social media management. My approach is all about staying organized and efficient, creating engaging content that resonates with audiences and supports the broader goals of the brand or project.
University of Wisconsin-Superior Athletics!
I handled a range of responsibilities in the social media space, from shooting and editing live-action photos to writing real-time updates for athletic events. My work included capturing the energy of the moment through dynamic visuals and crafting engaging copy that resonates with audiences. Additionally, I stepped in as a DJ when needed, adding to the atmosphere and enhancing the overall event experience. With a hands-on approach and attention to detail, I ensure every piece of content is both visually compelling and on-brand.
Creative Art Projects
My work blends acrylic painting, digital drawings, and traditional sketches to create pieces that express both boldness and subtlety. I experiment with color, texture, and form, often finding inspiration in everyday moments and the emotions they evoke. Through each medium, I aim to explore different dimensions of creativity—whether it’s the vibrant, tactile nature of acrylics or the clean, precise lines of digital art. My sketches are an ongoing exploration of ideas, capturing fleeting thoughts and turning them into something tangible. Each piece is a reflection of my journey as an artist, combining technique with personal expression.
My photography spans a variety of styles, from live-action shots at events to intimate portraits like engagement and graduation photos. I focus on capturing the emotions and details that make each moment unique. Some of my work has been used in social media posts and on websites, where it’s helped to elevate brand narratives and connect with audiences. Whether it’s a celebratory milestone or a candid, everyday moment, I take pride in creating images that not only preserve memories but also tell a compelling visual story.
